Privacy Policy

We care deeply about your privacy.

The policy: This privacy policy notice is served by James Burns, trading as BIAS under the website; biasmusic.co.uk. The purpose of this policy is to explain to you how we control, process, handle and protect your personal information through the business and while you browse or use this website. If you do not agree to the following policy you may wish to cease viewing / using this website, and or refrain from submitting your personal data to us.

Policy key definitions:

“I”, “our”, “us”, or “we” refer to the business, James Burns, trading as BIAS.

“you”, “the user” refer to the person(s) using this website.

GDPR means General Data Protection Act.

PECR means Privacy & Electronic Communications Regulation.

ICO means Information Commissioner’s Office.

Cookies mean small files stored on a users computer or device.

Key principles of GDPR:

Our privacy policy embodies the following key priciples; (a) Lawfullness, fairness and transpatrency, (b) Purpose limitation, (c) Data minimisation, (d) Accurancy, (e) Storage limitation, (f) Integrity and confidence, (g) Accountability.

Processing of your personal data

Under the GDPR (General Data Protection Regulation) we control and / or process any personal information about you electronically using the following lawful bases:

We are registered with the ICO under the Data Protection Register, our registration number is: ZA494249


Lawful basis: Contract & Legitimate Interest
Where our purpose for processing is: To provide you with details about our services for example, giving you a quote for, and operating our services.
Data retention period: We will continue to process your information under this basis until you withdraw consent or it is determined your consent no longer exists.
Sharing your information: We do share your personal information with third parties if you choose to register a domain with us, or utilise our web-hosting service. We only share your personal information to the extent required in order to provide our services to you, your data is not sold by our third party partners, and is rigorously protected.


If, as determined by us, the lawful basis upon which we process your personal information changes, we will notify you about the change and any new lawful basis to be used if required. We shall stop processing your personal information if the lawful basis used is no longer relevant.

Your individual rights

Under the GDPR your rights are as follows. You can read more about your rights in details here;

the right to be informed;

the right of access;

the right to rectification;

the right to erasure;

the right to restrict processing;

the right to data portability;

the right to object; and

the right not to be subject to automated decision-making including profiling.

You also have the right to complain to the ICO [www.ico.org.uk] if you feel there is a problem with the way we are handling your data.

We handle subject access requests in accordance with the GDPR.

Internet cookies

We use cookies on this website to provide you with a better user experience. We do this by placing a small text file on your device / computer hard drive to track how you use the website, to record or log whether you have seen particular messages that we display, to keep you logged into the website where applicable, to display relevant adverts or content, referred you to a third party website.

Some cookies are required to enjoy and use the full functionality of this website.

We use a cookie control system which allows you to accept the use of cookies, and control which cookies are saved to your device / computer. Some cookies will be saved for specific time periods, where others may last indefinitely. Your web browser should provide you with the controls to manage and delete cookies from your device, please see your web browser options.

Cookies that we use are;

Where you see a hash (#) symbol, it’s where we assign you a unique number, which helps us track your navigation around our properties, or to remember things like if you’ve clicked the cookie consent banner – this number cannot be used to identify you, unless you give us personal information whilst being tracked.

__cfduid: This is used by the content network Cloudflare, to identify trusted web traffic.

analytics.js: We use Google Analytics to help our understanding of how people use our properties. We take extra steps to prevent the collection of, and remove any personally identifiable information from Google’s platform when we are aware of its collection.

cookies.js: Determines whether the visitor has accepted the cookie consent box. This ensures that the cookie consent box will not be presented again upon re-entry.

crisp-client%2Fsession%2F#GUID#: This helps us remember you if you use our live chat service.

crisp-client/domain-detect/#: This helps us identify where you’re from when you use our live chat service.

WHMCS#: This keeps you logged in whilst using our hosting service.

_pk_id – 13 months (used to store a few details about the user such as the unique visitor ID)

_pk_ref – 6 months (used to store information, the referrer initially used to visit the website)

_pk_ses, _pk_cvar, _pk_hsr – 30 minutes (short lived cookies used to temporarily store data for the visit)

_pk_testcookie is created and should be then directly deleted (used to check whether the visitor’s browser supports cookies)

mtm_consent is created with no expiry date to forever remember that consent was given by you.

Data security and protection

We ensure the security of any personal information we hold by using secure data storage technologies and precise procedures in how we store, access and manage that information. Our methods meet the GDPR compliance requirement.

Fair & Transparent Privacy Explained

We have provided some further explanations about user privacy and the way we use this website to help promote a transparent and honest user privacy methodology.

Sponsored links, affiliate tracking & commissions

Our website may contain adverts, sponsored and affiliate links on some pages. These are typically served through our advertising partners; Google Adsense, eBay Partner Network, Amazon Affiliates, or are self served through our own means. We only use trusted advertising partners who each have high standards of user privacy and security. However we do not control the actual adverts seen / displayed by our advertising partners. Our ad partners may collect data and use cookies for ad personalisation and measurement. Where ad preferences are requested as ‘non-personalised’ cookies may still be used for frequency capping, aggregated ad reporting and to combat fraud and abuse.

Clicking on any adverts, sponsored or affiliate links may track your actions by using a cookie saved to your device. You can read more about cookies on this website above. Your actions are usually recorded as a referral from our website by this cookie. In most cases we earn a very small commission from the advertiser or advertising partner, at no cost to you, whether you make a purchase on their website or not.

We use advertising partners in these ways to help generate an income from the website, which allows us to continue our work and provide you with the best overall experience and valued information.

If you have any concerns about this we suggest you do not click on any adverts, sponsored or affiliate links found throughout the website.

Email marketing messages & subscription

Under the GDPR we use the consent lawful basis for anyone subscribing to our newsletter or marketing mailing list. We only collect certain data about you, as detailed in the “Processing of your personal data” above. 

Email marketing messages that we send may contain tracking beacons / tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of data such as; times, dates, I.P addresses, opens, clicks, forwards, geographic and demographic data. Such data, within its limitations will show the activity each subscriber made for that email campaign.

Any email marketing messages we send are in accordance with the GDPR and the PECR. We provide you with an easy method to withdraw your consent (unsubscribe) or manage your preferences / the information we hold about you at any time. See any marketing messages for instructions on how to unsubscribe or manage your preferences.

Tracking Opt-Out

If you’d like to opt-out of our anonymised BIAS tracking, you can do so here.