Mentors, in your corner.

We match you with the support you need.


We get to know you as an artist

We think it’s essential that we get to know who you are as a person; music is about human connection.

You’ll get:

We match you with a mentor

We are your compass in the music industry; providing you with guidance and on recording your next album; finding the optimal venues to showcase your talent and more. Our team is here to help you thrive.

You’ll get:

Who we are.

We're on a mission to help musicians succeed.

We’ve boldly set out to try and solve the issues of being a modern artist, giving you the tools you need to create your own success. 

Think we’re a label? Think again.

We're a non-profit

We’ve boldly set out to try and solve the issues of being a modern artist, giving you the tools you need to create your own success. 

Think we’re a label? Think again.

Featured Mentors


Natasha is all about coaching performers to shine on stage while keeping their wellbeing in check. With over a decade in the industry she is all about helping musicians thrive in every aspect of their journey.

A picture of Adriano. He's looking over his left shoulder, with a guitar strap on his right shoulder.


Having worked as a producer and songwriter for over half a decade, specialising in RNB, Hip Hop and Dance music; Adriano focusses as much on the journey of making music, as well as the end-result.


James’ background is rooted in music; graduating with a BSc in Music Technology, and leading several choirs around London; he's had a wide-range of experiences from being a vocal coach to a marketing expert.

Ready to get started?

Don't take our word for it.

Hollie Carmen

I believe fate brought BIAS & I together! James from BIAS is a wonderful, honest, hard working and understanding person, I feel blessed to know him and it’s an absolute joy to work together.
For independent artists, it can be challenging to navigate the industry alone and BIAS is a beautiful answer to that.

Thank you so much ❤️

Questions? Answers.

No! We strongly disagree with contracts that tie you down, so you can cancel easily within 30 days notice.

No! We support you in your career by giving you all the tools you need to succeed. Our artist mentors are here to guide you down the path that suits you best, but ultimately, you get to call the shots; it’s your journey.

We offer different packages for different things. See our store for more details.

No. We are here to help you succeed, and we believe entirely in you owning your success. Because our service is provided at a cost, we think it’s important that you get to keep what is made for you.

To be clear: there is no rights-transfer, no lock-in contracts, no 360 deals. Full-stop.

¹Get one free, .uk or .com domain for the life of your membership. Domain subject to release fee if you cancel your membership before 12 consecutive paid-for months has elapsed.

²We’ve formed partnerships with the coolest studios, photographers and make-up artists, so even if we can’t do something for you, we know someone awesome who can and can usually refer you for a preferential rate.

³There’s an up-front charge to kick off your membership

Not ready yet?

It can seem daunting, so in the meantime, download our free guide which tells you how to make an EPK!

Stay in touch

Get in touch

Your EPK Guide

We’ll send you your free “how to make a great EPK” guide to your email address. You’ll also get free BIAS Insider emails – cool right?

Pop your details down below, and we’ll get it right over to you.

Thanks! Your free EPK Guide is on its way.

Let’s do this.

You’re seeing this pop up, because we’d like you to become a BIAS member. Please fill this form out as carefully as you can.


BIAS is rooted in the belief of giving you control, so you have two pricing options.

We want our pricing to be as fair as possible; representing the value we bring to you and your journey. 

We are currently invite only. Subscribe to BIAS Insider for the latest updates on our public release.